| CRANE STREAMWARE BEEFS UP INFOVEND |
| Doubled Sample Size, Four Years of Item-Level Sales Data Help Snack Manufacturers Boost Profitability of Vending Channel |
| NAMA Booth 933 |
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Norwood, MA, November 3, 2005 - - Crane Streamware, a Crane Co. Company, has announced the significant expansion of InfoVend, the company's market research service for the vending channel. New enhancements include a doubling of the sample size to 10,000 snack machines, with the expectation of adding 10 new operators contributing data in 2006. InfoVend now also has four complete years of national and regional product sales data for historical analysis.
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Launched in 1996, InfoVend supplies syndicated item-level sales data and custom test market services to major product manufacturers and vending operators throughout the United States. InfoVend is also the exclusive provider of vending sales data to NAMA.
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InfoVend Manager Richard Horrigan said snack manufacturers would particularly benefit from InfoVend's improvements. "With a critical mass of 10,000 snack machines reporting item-level sales data across all market segments, InfoVend provides vending channel managers with invaluable insight about where their products rank among other snack items," said Horrigan. With InfoVend's upgraded sales trend forecasting capabilities, companies can identify how certain items sell throughout the year and when they should be swapped out. "Armed with the facts, manufacturers can make better decisions about pricing, merchandising, and distribution."
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Subscribers to InfoVend's syndicated data service receive a monthly report customized to their individual needs. Vend operators can also subscribe to the syndicated data service, which helps them strengthen machine sales by identifying top selling items by machine and location.
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For manufacturers looking to reduce risk of a new product launch or line extension, InfoVend can customize a test to meet any number of variables. Horrigan noted, "A well-planned and executed test market with InfoVend is like an insurance policy," he continued, "increasing the likelihood of a successful product launch in vending." InfoVend test marketing services encompass numerous demographics, promotional environments, and geographic distribution.
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Horrigan noted that InfoVend can analyze sales data beyond the snack category. "Cold food, ice cream, and beverages are just some of the product segments InfoVend has sales data for.
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| About Crane Streamware |
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Crane Streamware, a Crane Co. company and business unit of Crane Merchandising Systems, is a provider of management software and professional services to the vending and route delivery industries. Streamware's primary software products are VendMAX and DeliveryMAX.
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VendMAX is an open-architecture system tailored to the demands of growing vending organizations. DeliveryMAX provides account management, inventory control, and sales support to route delivery companies, including office coffee, bottled water, and office products.
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Founded in 1991, Norwood, MA-based Streamware was acquired in 2000 by Crane Co., a $1.6 billion diversified manufacturer of engineered industrial products. For more information Streamware Corporation at 800-4-STREAM or visit the web sites www.streamware.com or www.cranems.com
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Crane Co. is a diversified manufacturer of engineered industrial products. Crane Co. is traded on the New York Stock Exchange (NYSE:CR). For more information about Crane Co. visit the company web site www.craneco.com.
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