| Step in Streamware Process | Step 2 |
| When implemented | Months 3 - 4 |
| Profitability Increase | Increased to 8.9% (when done with Merchandising) |
In the bad old days, vend operators could only track product by price category, such as how many $.50 items were sold at a given machine. With no data to confirm which product was selling at which locations, operators relied on the route driver to "merchandise" the machines. They were managing their businesses out of the warehouse, not the machine.
Today with VendMAX's item-level tracking, plano-grams, and DEX, operators can merchandise each machine like a C-Store:
By the fourth month of your VendMAX installation your machines will be tracking at the item-level, with plan-o-grams identifying appropriate product for each.